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Coin Master
Developer(s)Moon Active
Publisher(s)Moon Active
Platform(s)iOS, Android
Release2015
Genre(s)Casual mobile game
Mode(s)Single-player

Coin Master is a fun game of strategy and chance where you pull the handle on a slot machine to get power-ups and coins as you try to build a thriving city and transform yourself into the strongest viking. This game has a simple and addictive gameplay designed for all ages, from young kids to more advanced gamers.

Coin Master is a free, single-player, casual mobile game created by Israeli studio Moon Active.[1] It has had over 100 million downloads (as of February 2021). Coin Master is the top-grossing mobile game in the UK (since February 2019) and Germany (since June 2019).[2]

Gameplay[edit]

The objective of Coin Master is to win coins to upgrade items in order to build up villages.[3][4]

Coin Master can be found under the 'Adventure Game' category in the app stores, but uses gambling mechanics. In order to build their own game villages or attack the villages of other players, users must spin to win coins. The number of attempts is limited to seven per hour, but additional attempts and items can be purchased in chests.[5] Also, free spins are gifted by Coin Master through links on their social channels and by subscribing to their email newsletter. There are also numerous websites that collect these links to make it easy for you to collect all the free gift rewards.[6]

Strategy[edit]

A fortune is acquired by spinning and winning, attacking another player's village, or raiding another player’s fortune. A maximum of five shields, as well as the pet Rhino, can be used to defend villages. When a player's village is attacked, the game also allows a 'revenge' so a player can launch a counterattack.<, ref, name='gameplay2' />

Levels[edit]

Players advance to the next village once theirs is built. The levels continuously get more challenging as the player progresses.[7] As of February 2021, Coin Master has 316 levels.[8]

Villages[edit]

Players continue to spin, win and build through more than 300 uniquely themed village adventures, such as LA dreams, Buddhist village, Hell's village, and so on. Other village themes include Magical Forest, Steampunk Land, and Coin Manor.[7][9] Villages have five items, which can include characters, pets, homes, transportation, and items from nature.[4] To complete a village you need coins. Every next village is more expensive than the one before. The first village costs 3.1 million coins. Village 293 costs over 1.6 trillion coins. You can lower the cost of a village by building village items during the Village Mania event.[10]

Card collection[edit]

An extremely popular feature in the game is the ‘Card Collection’.[11] Players make tremendous efforts to collect and trade cards in hopes of completing card setts, which are used to win sought-after rewards such as spins, pet experience, and more. Chests with collectible cards inside them can also be collected using coins.[12]

Cards differ in value, and some of the rarest ones can be very difficult to find. The most precious cards can be shown off to the player's communities.[9]

There are countless online social groups of fans from all over the world that are dedicated purely to card trading.[12]

Characters[edit]

The pig that is placed in all the events and promotion art of the game is the protagonist (tour guide) of Coin Master.

Gums Up Coin Master Coins

Additionally, there are new characters introduced in every village.[13]

The game also features other mythological characters such as wizards, witches, warriors, and queens.[9]

Pets[edit]

Foxy, Tiger, and Rhino are the 3 pets[14] that are designed to help players collect more coins each in their own unique way. Pets can be raised by obtaining treats for them and raising their XP (experience points) by using XP potions. Foxy gives you extra coins for a raid up to 107% of your raid value. Tiger gives you extra coins for attacks. These extra coins can get up to 410% of the attack value. Rhino protects your village from attacks. This pet protects up to 70% of the attacks on your village. Additionally, pets need to be kept awake with treats. For each treat they stay awake for 4 hours. They can stay awake for longer periods of time with multiple threats.[3]

Events[edit]

At most times there are events in Coin Master. Main events last for 3 to 5 days and can be events in which you get rewards for attacks or raids. These events are called Attack Madness or Raid Madness. In some cases, you get rewards for both attacks and raids together. A new kind of event gives you rewards for getting 3 symbols on a row.

Spins[edit]

The game is based on the slot machine mechanism. In order to play the game, you need spins. Each day you receive up to 70 spins and there are other ways to obtain them like: Inviting Facebook friends to join the game, make gifts to your friends and receive a reward, following Coin Master on social media ( They share free spins and coins every day [15] ), watch in-game video ads, level up your villages.

VIP Status[edit]

VIP is a special status that gives extra benefits to players like extra spins, coins, exclusive events, a private Facebook group, and a permanent player ID. It was rumored that the VIP is given to players who spend a specific amount of money in the game depending on the country they play from but people have accused Moonactive of not being transparent enough with the process.

Commercial[edit]

As of October 2019, Coin Master has grossed over $508 million in gross revenue. 85% of Coin Master's net revenue comes from the U.S, the UK and Germany combined - over $260 million from the United States, a dramatic jump in the UK (since February 2019) resulting in $80 million, and Germany close behind with $52 million. Coin Master surpassed Candy Crush Saga as a top-grossing game and claimed first place on both the App Store and Google Play store in the United Kingdom and Ireland.[16][17]

According to the website OMR, Moon Active earned $US 280 million until October 2019.[18]

In his late night show on German public TV, Jan Böhmermann voiced his opinion that Coin Master is marketed to children and adolescents despite corresponding denials, among other things such as the child-friendly look of the game and advertising from popular influencers like Pietro Lombardi.[19]

Investors[edit]

The company has investors from the tech industry, such as Gigi Levy-Weiss, the former CEO of the Gibraltar-based online casino company 888 Holdings.[20]

Advertisements[edit]

Coin

Jennifer Lopez,[21]Khloé Kardashian, Kris Jenner, and Scott Disick have featured in advertisements for Coin Master.[22][23][24] Other celebrities who have participated in advertisements for the game are Ben Higgins, Chris Harrison,[25]Rae Sremmurd,[26]Terry Crews, Emily Ratajkowski,[27]Cardi B, and Joan Collins.

Awards[edit]

Coin Master was ranked in the top 20 of the acclaimed Top 50 Developers/Top 50 Mobile Game Makers list from PocketGamer.biz, published October 1, 2019.[28] The game has also received countless mentions in industry publications regarding its continuous stance of 1st place in the weekly/monthly roundup lists of Top Grossing games on both the App Store and Google Play in 2019.[29]

Use in scamming[edit]

Coin Master has been used as part of 'human verification' scams.[citation needed] As part of the scam, a malicious website prompts the user to 'prove they are not a robot' by playing other games, with the end goal of receiving in-game currency.

References[edit]

  1. ^'Top trending game of the week on Android smartphones - Times of India'. The Times of India.
  2. ^'Coin Master Rakes in $500 Million Globally as It Cashes in On Success in Great Britain, Germany, and the U.S.'Sensortower.com.
  3. ^ ab'Gameplay – Coin Master'. moonactive.zendesk.com.
  4. ^ ab'App Trend Games of 2019: Coin Master Tops Charts'. thekoalition.com. Koalition. December 29, 2019.
  5. ^'Gaming-App Coin Master: Wie Kinder in der Spielgeldfalle landen'. Spiegel Online.
  6. ^'Coin Master Free Spins - CMFS'. CMFS. Retrieved 2021-01-02.
  7. ^ ab'Coin Master: How The App Lives Up To Its Name'. ilounge.com. iLounge. January 2, 2020.
  8. ^'Villages'. Retrieved December 21, 2020.
  9. ^ abc'Coin Master: How The App Lives Up To Its Name'. gazettereview.com. Gazette Review.
  10. ^Erik (2020-09-25). 'How much does a village in Coin Master cost?'. Coin Master Strategies. Retrieved 2020-12-11.
  11. ^'Coin Master Has Taken Casual Gaming by Storm: Let's Take a Look at Why It's Been So Successful'. gazettereview.com. TechShout.
  12. ^ ab'Predicting the Next Social Game Sensation: How Coin Master Took Us By Surprise'. gamenguide.com. January 2, 2020.
  13. ^'5 Coin Master Tips & Tricks You Need to Know'. heavy.com. Heavy.
  14. ^Erik (2019-11-08). 'Pets in Coin Master - Ultimate tricks'. Coin Master Strategies. Retrieved 2020-12-10.
  15. ^Erik (2019-11-08). 'Free Coin Master Spins'. Free Coin Master Spins. Retrieved 2021-01-15.
  16. ^'These are the iPhone's most popular apps'. The Independent. 3 December 2019.
  17. ^Forde, Matthew. 'Weekly global mobile games charts: Coin Master overtakes Candy Crush Saga in Great Britain and Ireland for top grossing'. Pocket Gamer.
  18. ^'Coin Master: So hat die GlĂŒcksspiel-App durch Influencer 280 Millionen Dollar umgesetzt'. Daily. July 30, 2019.
  19. ^'Böhmermann nimmt sich glĂŒcksspielĂ€hnliche App 'Coin Master' vor - derStandard.de'. Der Standard.
  20. ^'Indizierungsverfahren zu der App 'Coin Master' eingeleitet'. Mimikama (in German). 16 October 2019.
  21. ^'Jennifer Lopez Playing Coin Master In A Grocery Store Hits 1 Million Views'. theblast.com. The Blast. February 12, 2020.
  22. ^'Khloé Kardashian, Kris Jenner and Scott Disick Go on the Attack in Coin Master Campaign'. broadwayworld.com. Broadway World. January 17, 2020.
  23. ^Stone, Natalie (January 23, 2020). 'Watch Kris Jenner Use Her Momager Negotiating Skills with Scott Disick in Funny Coin Master Ad'. people.com. People.
  24. ^Hara, Ramon (January 20, 2020). 'The Kardashians Are The Latest Celebrities to Endorse This Mobile Game'. gamerant.com. Gamerant.
  25. ^Bhuvad, Ariba. 'Ben Higgins and Chris Harrison tackle mobile game 'Coin Master''. acceptthisrose.com. FanSided.
  26. ^'Play Coin Master and trade cards with Slim Jxmmi and Swae!'. Rae Sremmurd. 2018-01-29. Retrieved 2020-07-03.
  27. ^'Coin Master, un Ă©xito millonario para mĂłviles que se publicita con Emily Ratajkowski'. Vandal (in Spanish). Retrieved 2020-07-03.
  28. ^'The Top 50 Mobile Game Makers of 2019'. pocketgamer.biz. PocketGamer.
  29. ^Forde, Matthew. 'Weekly global mobile games charts: Coin Master overtakes Candy Crush Saga in Great Britain and Ireland for top grossing'. Pocketgamer.biz.

External links[edit]

Retrieved from 'https://en.wikipedia.org/w/index.php?title=Coin_Master&oldid=1010657870'

Master Coin Plus operate in the cryptocurrency MLM niche and name Thomas Armour as CEO of the company.

Armour is based out of Florida in the US. On his LinkedIn profile, Armour cites himself as an “internationally recognized keynote speaker, author, coach, sales trainer, and educator.”

Prior to Master Coin Plus Armour (right) was the President of YoCoin.

YoCoin is a pump and dump MLM altcoin launched just over a year ago.

Affiliates invested up to $2000 in YoCoin. After reaching a pump high of 33.9 cents in early July, 2016, today YoCoin’s dump value is just 0.3 cents.

Update 25th July 2017 – A former YoCoin affiliate reached out and stated they’d never heard of Thomas Armour being President of YoCoin.

I went to cite my research and couldn’t find the original reference I came across when researching this review.

Dug into it a bit more and realized Tom has been deleting any and all references to YoCoin on his social media profiles and video accounts.

LinkedIn doesn’t cache but below you can see Armour refer to himself as “President at the Greatest Currency”:

Under that position heading was a description for YoCoin, which I took as Armour claiming to be President of YoCoin.

No idea if that was a stealth position or Armour was telling porky pies, but it is what it is. /end update

On the affiliate side of things Armour has promoted Game Loot Network, Saivian and Magic 10 Maketing.

Read on for a full review of the Master Coin Plus MLM opportunity.

Master Coin Plus Products

Master Coin Plus has no retailable products or services, with affiliates only able to market Master Coin Plus affiliate membership itself.

Gums Up Coin Master Coin

Master Coin Plus affiliates invest on the expectation they’ll receive a net ROI after 120 days.

Bundled with Master Coin Plus affiliate investment is access to “Master Coin Plus University”, which purportedly explains “golden cryptocurrency trading rules”.

The Master Coin Plus Compensation Plan

Master Coin Plus affiliates invest in 0.0625 to 32 BTC “packages” on the promise of a 120 day ROI.

Residual commissions are paid on funds invested by recruited downline affiliates.

Master Coin Plus pay residual commissions via a binary compensation structure.

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.

Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note that there is no limit to how deep a binary team can grow.

At the end of each day Master Coin Plus tally up new investment volume on both sides of the binary team.

Master Coin Plus affiliates are paid a percentage of matched volume on both sides of the binary team.

Gums up coin master coins
  • invest 0.625 BTC and receive a 7% binary commission, capped at 0.15 BTC a day and/or 3 BTC a month
  • invest 0.125 BTC and receive a 8% binary commission, capped at 0.25 BTC a day and/or 7 BTC a month
  • invest 0.25 BTC and receive a 9% binary commission, capped at 0.5 BTC a day and/or 15 BTC a month
  • invest 0.5 BTC and receive a 10% binary commission, capped at 1 BTC a day and/or 30 BTC a month
  • invest 1 BTC and receive a 12% binary commission, capped at 2 BTC a day and/or 60 BTC a month
  • invest 2 BTC and receive a 14% binary commission, capped at 4 BTC a day and/or 120 BTC a month
  • invest 4 BTC and receive a 16% binary commission, capped at 8 BTC a day and/or 240 BTC a month
  • invest 8 BTC and receive a 18% binary commission, capped at 16 BTC a day and/or 480 BTC a month
  • invest 16 BTC and receive a 19% binary commission, capped at 32 BTC a day and/or 960 BTC a month
  • invest 32 BTC and receive a 20% binary commission, capped at 64 BTC a day and/or 1920 BTC a month

Unmatched investment on the stronger binary side is carried over the next day.

Joining Master Coin Plus

Master Coin Plus affiliate membership is tied to an investment of between 0.0625 and 32 BTC.

The more bitcoin a Master Coin Plus invests the higher their income potential via the Master Coin Plus compensation plan.

Conclusion

Master Coin Plus appears to be an attempt to market a bitcoin doubler, without referring to it as a bitcoin doubler.

Affiliates are only investing bitcoin on the expectation Master Coin Plus will pay them a 120 day ROI.

Officially however all I could find was mention of “growing” invested bitcoin funds. Master Coin Plus are careful not to explicitly provide an exact ROI percentage.

Those investing aren’t so heavy with the pseudo-compliance and peg Master Coin Plus’ expected return at 200%:

This aligns Master Coin Plus with other bitcoin doublers that have launched this year (GladiaCoin, JetCoin, Cointherum, Royal Dragon Traders, TwiceCoin etc.).

Gold coin gum

Master Coin Plus claim they generate affiliate ROIs through cryptocurrency trading, mining and the use of bitcoin ATMs.

Like all of the aforementioned bitcoin doubler scams however, the company provides no proof of any of these activities are taking place or tied to affiliate ROIs.

This leaves new affiliate investment the only verifiable source of revenue entering the company, the use of which to pay existing affiliates a ROI makes Master Coin Plus a Ponzi scheme.

On the regulatory front Thomas Armour is based out of the US and Master Coin Plus is being pitched to US residents.

At the time of publication Alexa estimate the US is the largest source of traffic to the Master Coin Plus website (28%).

A search of the SEC’s Edgar database however turns up nothing for Master Coin Plus or any derivatives.

This means Armour and Master Coin Plus’ MLM opportunity is an unregistered securities offering, made in violation of the Securities Exchange Act.

As with all Ponzi schemes, Master Coin Plus will collapse once newly invested funds run out. For the bitcoin doubler model, this is typically well before the initial maturity period (residual commissions further drain available ROI funds).

As has happened time and time again, when a bitcoin doubler Ponzi collapses the majority of investors lose money.


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  3. Cointherum Review: 90 day bitcoin doubler Ponzi- Jun 10th, 2017
  4. Global Coin Community Help Review: GCR Coin Ponzi scheme- Jul 8th, 2016
  5. YoCoin Review: Pump and dump altcoin with recruitment- Jul 23rd, 2016